Women in Music; Desiree Perez

This article is about women in music from the 2017 billboard music lists. The women in music have done many things like discovering talent, negotiating contracts, and securing rights. The female executives who are listed on the 2017 list demonstrate the best of the tastemakers, dealmakers, and influencers.

One of the such women is Desiree Perez. Perez is forty-seven years of age and is the chief operating officer of a company by the name of Roc Nation. Roc Nation is an entertainment company based in America. Her reputation is one of a tough negotiator. She proved this by making a $200 million Sprint investment with TIDAL. This was announced in January.

That particular deal had been fully paid five months later. This was with Jay-Z’s “4:44” his fourteenth album that was his Billboard 200 No.1 album. Sprint actually gave a free download to one million people. This got the MC a platinum plaque previous the album came out.

Since then the album has been serving as the crown jewel of an impressive looking marketing campaign. This album has racked up equivalent album units as 600,000. Also, in April an equity partner called Live Nation had signed long-term and new $200 million partnership that toured with Jay-Z. This was ahead of the ten-year anniversary in 2018. This tour was sponsored by Puma, which was 21 percent higher than the 2013 Magna Carter Tour.

Now some more general information about Desiree Perez. Perez is currently surrounded with very successful people of the industry. This is largely due to the fact that she has been assisting Jay-Z for a total of twenty-two years. Carter’s giant conglomerate company, It has encompassed talent development, music production, and concert tour management as well. She has been in control of taking control of everything at the same moment she makes sure the shareholders have their profits. To know more about her click here.

Perez has worked for ROC since 2009 as the Chief Operating Officer. Most of the areas she has worked on was management, labeling, and publishing operations. One cool thing she has done was taking part with Rihanna in a Samsung deal.

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