Kate Hudson’s Fabletics Making Amazon Work Harder

Amazon has had a really easy go of it in recent years, especially when we are talking about the sales of apparel online. In that market alone, Amazon is taking in over 20 percent of the sales in an industry that has thousands of clothing companies fighting for the same dollar. Even though Amazon has not been worried in this space for years, one company may be putting pressure on them to work harder. Kate Hudson’s Fabletics has been gaining on Amazon, and in a little over three years has already taken in an impressive $250 million in sales in the same niche Amazon was dominating.

 

Hudson can tell you exactly why her athleisure brand has been able to apply pressure to the leader in this space. Hudson says the credit comes down to only two basic components, reverse showrooming and membership benefits. These are not new techniques, in fact, there are dozens of clothing retailers already utilizing these techniques. So why is Kate Hudson’s Fabletics seeing such amazing results then? To get the answer, we have to drive to the local mall and visit the Fabletics stores. These retail stores are where the success begins, and it all hinges on these women trying on as many of the workout apparel pieces as they like. Hudson says there is zero pressure from sales associates, they actually encourage shoppers take a lifestyle quiz and try everything on.

 

Once these shoppers have more time, they can visit the Fabletics e-commerce store and find that all the clothing they were wearing inside the mall stores is now uploaded to their online account. What makes this who sales process work is that since you already know the active-wear fits perfectly, you are able to focus on purchasing. These women don’t worry about the issue of sizing, so they grab all the latest pairs of yoga pants, leggings, or tank tops that are available.

 

Membership at Kate Hudson’s Fabletics has some other pretty unique perks. The customers who have memberships get free online shipping, discounted clothing prices, and even their very own personal shopping assistant. Your assistant picks one piece of workout apparel based on shopping preference and lifestyle quiz answers, places in your cart the first of the month, and you decide if you love it and want it shipped. Amazon think Prime membership is rewarding, wait until they see what Hudson has planned for her customers.


Fabletics Steals Customers From Amazon After Trying the Service Offered By Fabletics

If you are someone who follows the life of people in Hollywood, you have more than likely heard the name of Kate Hudson in the past. She is the daughter of Bill Hudson and Goldie Hawn. She was raised by Goldie and her long time boyfriend, Kurt Russell. She has an older brother who is also a Hudson as well as a younger sister who is known for roles in the Fifty Shades of Grey movies.

 

Kate Hudson knew one day when she was doing yoga that her pants were not as comfortable as they should be. She knew that she had to do something or more women would feel the same way. If you are uncomfortable, you do not want to continue wearing the pants or continue working out because you are so uncomfortable. She knew that this would stop a number of people from practicing healthy habits and therefore worked to find a way around this. That is when Fabletics popped into her head.

 

When you join Fabletics, you are ultimately joining a membership program that will allow you to receive an outfit each month that you are a member. Each month, your credit card is going to be billed and you will receive a new active wear outfit in the mail. If you are a VIP member, you will be able to exchange that item for free for something else that you might like or you can receive free shipping as a added bonus as well. If you like the items that you are sent, you will then be able to keep the item or you may return it for something else that you like better. If you comfortable in the active wear, you can continue on with the membership or you opt to end your membership. You can end the membership at any time and your credit card will no longer be billed. If you enjoy what you are receiving, also know that you can purchase additional workout gear and enjoy more outfits rather quickly. If you purchase additional wear, you can also take part in the sales that are offered each month. It is that simple.

 

Because of this reason, Fabletics has strived to get more people to try their clothes. That is why it is so easy to become a member of the subscription plan. Try it now for only $25 to start and receive your first outfit right away.